studiO914

So a friend of ours is interning with a shoe company out of Southern California. They were on nation-wide tour across the South in an Airstream motor home trying to raise awareness for their campaign. That campaign being - buy a pair of shoes and they send a pair to someone in need.

Inspired by an Argentine shoe with a hundred year history and the continent's poverty and health issues, TOMS was created with a singular mission: To make life more comfortable. TOMS accomplishes this through it's ultra lightweight design and the company's commitment to match every pair purchased with a donated pair to a child in need...there are no complicated formulas, it's simple.you buy a pair of TOMS and the company gives a pair to a child on your behalf. The vibrant colors and patterns in the debut collection depict Blake Mycoskie's life changing experiences in his travels to South America where he embraced the lifestyle wholeheartedly and therefore gave back by creating TOMS - shoes for Tomorrow.

Posted by scottawade on Friday, July 6, 2007 at 9:54 PM | Permalink